Free of the eight most toxic ingredients found in nail care.
Cruelty-free and committed to never test on animals – ever.
Our best-selling Nourishing Cuticle Oil Rollerball
All products made right here in the U.S.A.
YOUR FOUNDATION FOR STRONGER, HEALTHIER NAILS.
Strengthen, heal, hydrate and shine with our collection of Nail Treatments, including our best-selling Pure Strength Nail Strengthener.
8-FREE PURE POLISH
The color you want, without the toxins.
Our Pure Polish is color rich, long-wearing, vegan-friendly, cruelty-free and gluten-free. With over 80 colors to browse, find the hue that suits your manimood.
HAND & BODY
WE’VE GOT YOU COVERED FROM TIP TO TOE.
Our Care Collection is a suite of products with science-backed ingredients that work hard to prevent aging, maintain and beautify.
Pick a hue, give it a name and create the perfect, custom color for you, her, him, them – everyone.
Available at North Park, Fenway and Beverly Hills studios only.
LOVE YOUR WORK
We’re hiring across all studio locations and HQ. We offer a competitive compensation structure, benefits, 401k, unlimited earning potential and career growth and flexibility unlike any other beauty company.
HELP US CELEBRATE SELF-CARE
BECOME A MINILUXE MAVEN
Social media savvy? Love clean beauty? Help us celebrate self-care for everyone. Receive 10% off to share with your friends, family and followers, earn commission, get amazing free product perks and more!